business planning gets personal

So, creating a business is obviously a deeply personal endeavor . . . but I didn't realize how personal writing a business plan would feel. It's a dry and boring document on its face, but really putting your personal vision for the world you want to create - through a business or a social venture - is an emotional experience I think I wasn't quite aware of. It's funny how all of the coursework in business school tends to be dry and boring, and an entrepreneurial venture is built  on all of that accounting, finance, operations, etc. knowledge . . . but as soon as you add your personal passion to it the numbers and the plans gain an emotional weight they never quite had before. This process makes me really appreciate what my dad and mom's dad went through early on in their careers when they developed businesses on which their whole work lives have since been based.  There's some intense courage that goes into this whole process.