When does the torture end

On Saturday I was so excited!! 'Finaly, its all coming together,' I thought. I finally understand my target market and yes I am ready to do my demo project in Second Life and get everyone to sign up and go along on the roller coaster. Boy was I wrong, understanding your target market is the first nightmare because you see instantly when they will hate something.

I finally signed up on Second Life and guess wat? It took forever and you need email confirmation and then you need to download software and then you need a tutorial on how to use SL. Its got great stuff going on in the art world and people can tour Estonia from their living rooms but guess wat? After all that hassle I sill dont know how to use Second Life and downloading the free software is great but not if your target audience is using internet cafes to log on in different parts of the globe. And not if it takes you 30 minutes (they are paying by the hour in internet cafes) to finally get into SL with an avatar and also not allow you to keep your name. Then it stops being cool and you have to question if this is your smartest move. I mean if my target market is logging onto the internet via internet cafes and paying by the hour do they really want to waste 30 minutes logging into SL? Even if they own laptops would they rather go to facebook and youtube that are easy to use and require no tutorials? If they cant download the software onto the computer that means they cant log onto SL for the events and then my demo is pointless. I am worried about the time it takes to get all set up on SL cos my audience is busy and I am worried about the need to download software on SL.

The other option is to try and find out if maybe I do have a portion of my target market already on SL and go with that or target the consumers in other parts of the world that have access to laptops and see if they would be willing to sign onto Second Life for the demo.

Aargh!!! Or I could go back to the drawing board and use whatever brain cells, my 15 page strategy paper has not killed, to find an alternate demo that would still make me money. Or I could educate my target market about Second Life before hand?? Some ideas are brilliant and its the execution that fails them and that is what I am faced with today. Execution is the killer of great ideas. Why does reality always bite?

I am now just praying to meet a genius web developer who wants a challenging project and does not care much about the money side. If wishes came true....