"Meet the Antipreneurs"

So, I think I've found my philosophical home as an entrepreneur. I stumbled on this article in Business Week "Small Business" magazine that highlighted mission-driven, for profit companies for whom their products' sustainable sourcing is the proud core of their respective businesses. These companies included "Moo Shoes", a vegan shoe company started by two sisters that is based in Manhattan; Radioparadise.com, a radio station that shuns corporate advertising influence on radio content; and No Sweat Apparel (nosweatapparel.com), a company that markets apparel made only in unionized factories. A quote from the CEO of No Sweat Apparel, Adam Nieman, sums up the philosophy that these "antipreneurs" espouse: 

"What appeals to people about us is that this is a positive vision of how the marketplace can and should work."

See the article and a video of interviews with the featured antipreneurs at:

http://www.businessweek.com/magazine/content/08_66/s0806032873701.htm